This past week we learned that PepsiCo is finally turning against sugar. But the soda giant’s sudden interest in nutrition is not as unexpected as it seems.
On Monday, PepsiCo announced that by 2025, two thirds of its drinks will have 100 calories or fewer from added sugar, per 12 oz serving. Currently, these types if sugary beverages make up 40% of PepsiCo’s drinks.
While the news may seem like a shocking move for a soda company, it’s part of a wider trend in the beverage industry, driven in large part by a need to turn around sales as soda consumption declines.
In 2015, the total volume of soda consumed in the US dropped 1.2%, compared to a drop of 0.9% in 2014, according to Beverage Digest’s annual report. The amount of Coca-Cola consumed by Americans dropped by 1% by volume, while Pepsi Cola dropped 3.2%.
A big reason for the decline of soda is a growing body of scientific evidence highlighting the harmful impacts of excess sugar consumption. While Americans consume 30% more sugar daily now than three decades ago, according to the Obesity Society, nutritional trends are increasingly focusing on the dangers of eating too much sugar.
As a result, Pepsi and Coke are moving to diversify their offerings and grow sales of drinks such as tea, coffee, and bottled water.